Pretty for the sake of pretty

Logo design…. timeless battle between “pretty” and meaning. Striving for the perfect balance between alluding to a story (not telling it), and pleasing the eye.

Here’s an interesting link showing the meaning behind some of the most recognisable logos.


Yesterday my brother sent me these ads in an email. I have no idea which agency is responsible, but kudos to them. I love it! This clever Colgate campaign promotes their dental floss using a human truth… The copy reads: “Not even that six fingered hand gets more attention than a mouth without care” The…


In December, while camping with my family in Pennington (AKA the “Kempton Park” of the South Coast, I had one or my recurring Milky Lane waffle urges. These urges can ONLY be satisfied by the unique Milky-Lane crispy Bar-One and banana waffle (with extra Bar-One sauce), eaten while seated in the familiar red diner interior.…