JAW Design has vast experience in Integrated Marketing and Commercials. We have a deep understanding of integrated marketing campaigns; from digital & in-store, through to internalisation and social marketing material.
Who is pudo?
pudo is a revolutionary smart locker system designed to make courier convenient and contactless. It is super simple and lekker quick, giving you the opportunity to get almost anything, anywhere in the country
Localize an international brand, originating from Spain to meet the South African flavour. Our task was to create an exciting integrated campaign that would raise awareness and drive app downloads
Finding the right courier service for small delivery demands can be a tricky process. Factors such as urgency, safety, convenience are just some of the considerations taken when utilising such services.
With the rise of next and same-day deliveries, customers expect a lot in terms of delivery, complemented with a pandemic encouraging contact avoidance, the courier is faced with an even greater challenge of becoming equally convenient but, contactless too.
A global pandemic and a glaring objective of making courier sexy. Not to mention disrupting a conservative market accustomed to conventional courier solutions.
Communicate the convenience and contactless benefits pudo brings to the courier, but in a fun and memorable way. Our approach needed an integrated channel mix to make sure we achieved the highest reach possible.
How we did it:
Developed brand assets to introduce pudo
Created a series of Integrated Campaigns around comedic relief with a well-known celebrity comedian, Schalk Bezuidenhout
Developed a social media content plan
Created engaging and simple website and app content
Supported by a series of radio adverts and some shweet TV Adverts–all stitched together with a PR and influencer campaign.