2021 ‘BAM’, it’s here and with it comes a resounding “nothing”…
Talk about an anticlimax, right!
Everyone I’ve spoken to seems to feel pretty much, the same. Actually, maybe even a little more disappointed. Our high hopes of a more optimistic new year were shattered thanks to the ‘C’ word (Covid). With that being said, I am not sure what we were all expecting, perhaps a few walks on the beach may have lightened the mood.
Covid continues to affect our economy, our businesses, our country and our mental health – everything has been thrown into chaos. But, for me and for us at JAW, it wasn’t all doom and gloom. Amongst the chaos, we were lucky to catch a few glimpses of hope. We made some really cool shit! From launching a super coo International brand in SA, going virtual with our events, to working alongside some really kick ass creative talents amongst the likes of Schalk Bezuidenhout, Shane Du Randt and John Sanei. We really took up the challenge of innovating our ‘playground’ to be more agile and adaptable to the virtual way of work and life, and I would say we did a pretty good job at it!
In short, we made shit happen! We pulled up our ‘big girl’ panties, started innovating a way forward and with that we reaped some really cool rewards (not to forget the occasional weep in the ladies, for ‘C’ sake).
So my fellow JAW followers, perhaps this year will reveal some more ‘highs’, but whilst we continue to be at the mercy of external factors, let us urge you to ‘make’ those ‘high’s’ happen. If not for you, for the people around you (‘cos nobody likes a miserable human)! Take on the challenge of our motto ‘make something’ be it making someone smile or making the step to build your brand.. Either way, we are here for you.
If we can help the process, give us a call, otherwise just keep on MAKING SOMETHING!
Monique De Ascensao (on behalf of team JAW)
Client Service Director